Aiming to lock horns with Google Adsense, a newly launched ad network Turn.com aims to add the contextual advertising space with advanced technology.

Having $18 million in VC backing, more than 1000 advertisers, 30 publishers, Turn.com offers a turn on a Google AdSense’s mastered channel. Turn.com told that there are many things that isolate them from eachothers.

The automatic targeting - All have to submit the ad or URL, may you are an advertiser or publisher. The other benefit is that Turn.com has eliminated the complex process of manual targeting and managing the keywords. Turn.com also bid prices with the technology that automatically chooses the best graphical or text advertisements for any of the placement.

Bidded CPA pricing model – Turn.com allows the advertisers to pay only for the real performance they are looking for.

Blended targeting – Turn.com uses the specific algorithms for blending over 60 relevance variables instead of one or two.