Are you having some troubles while managing your AdWords account? Is your ad not showing for a particular keyword? It is of the most common troubles people face while managing their AdWords account. But, a new feature in ads diagnostic tool will help you ward off this problem. The new feature will provide one-click troubleshooting for the above mentioned trouble.

The Ads Diagnostic Tool will now be incorporated into the Ad Group details page and you will be able to access the new feature thru the new magnifying glass icon next to each keyword. The new feature will allow you to get an instant diagnosis for a keyword pointing your cursor at the magnifying glass, if you feel an ad is under-performing because of a particular keyword.

Google has enhanced the new custom targeting channels for the AdSense publishers. With the new option, the AdSense users will be allowed labeling different ad units on their site, and the AdWords advertisers will be allowed to see the units and select them for their advertisements.

Publishers will be required to turn on the feature for relevant custom channel in the account, or establish brand new custom channels, making the site or ad units easy in ways the advertisers want to target.

Advertisers can also access the information of the channel for particular publishers to choose and sel

It’s very tough to keep track of ads or types of ads you're running in your campaigns in your Google Adwords account. So, the Report Center team has recently come up with a new feature called the Ad Preview column.

Ad Preview column reports and shows your text, image, video, mobile, or local business ad alongside the ad’s performance statistics. It is viewable in the HTML version of Ad Performance reports.

Aiming to lock horns with Google Adsense, a newly launched ad network Turn.com aims to add the contextual advertising space with advanced technology.

Having $18 million in VC backing, more than 1000 advertisers, 30 publishers, Turn.com offers a turn on a Google AdSense’s mastered channel. Turn.com told that there are many things that isolate them from eachothers.

The automatic targeting - All have to submit the ad or URL, may you are an advertiser or publisher. The other benefit is that Turn.com has eliminated the complex process of manual targeting and managing the keywords. Turn.com also bid prices with the technology that automatically chooses the best graphical or text advertisements for any of the placement.

Amazon.com has launches its own sponsored search product. Amazon’s beta launch of Clickriver Ads will offer pay-per-click advertising. It will use the Google’s model of “bid & performance,” soon Yahoo will also follow this model.

A9.com unit of Amazon powers the technology, ads will still appear alongside other 3rd party sponsored ads. You can advertise services and products with the Clickriver Ads. The products should complement the selection on Amazon.com through sponsored links displaying on result pages of search and detail pages of product.

During the shopping experience, you can engage the online shoppers with the advertising program.

During a Google press briefing in Dublin last week, Google assailed the firms that claim click fraud could be as high as 20 percent.

The product manager for trust and safety at Google said that some firms seem to make the problem larger than it is, and the claims are exaggerated.

Google claims that the click fraud at the Google site is on average is in the single digits.