Recently Google Checkout service has commissioned a survey into holiday shopping trends. The Monday, following the Thanksgiving weekend in U.S, is the day when most of the online shoppers are expected to buy the gifts from the online retailers.

Google is promoting its special Google holiday site by encouraging the people, and to help them in making the holiday shopping easier and faster.

Google has announced that the new Google Checkout holiday site www.google.com/checkout/holiday/ will enable the online shoppers to find participating merchants and special promotions. This site will

Now it’ll be possible for you to send invoices to buyers and have them pay through Google Checkout! A newly added feature to Google Checkout, “Email invoices” will facilitate you do it easily.

The “Email invoices” will allow you to send your customers a bill thru email. It’s an easy to use feature. You will just be required to make a few clicks from your Google Checkout account. The service will allow you to use the Merchant Center to email invoices to buyers.

The procedure is pretty easy. You just need to set amount for the invoice, compose a quick message, and send it off. Your customer will receive the email and pay using Google Checkout.

As you know, Google has been doing many wonderful things for merchants. This time it has come up with “Coupon Creator.”

Coupons and discounts are wonderful tools to boost business sales. These have been a big hit so far with online buyers.

Until now, it was touch to create coupons without being an API wizard, but now “Coupon Creator” will make the things easy for you.

Coupon Creator will allow you to your coupons using the merchant center. You can specify $-off discounts, %-off discounts, and specify such things as "one per customer," "new customers only," and so on. To help you better optimize your discounts and sales, you can even track usage of the coupons and get reports.